All about marketing technology
For modern businesses navigating the shift to recurring revenue models, monetization has grown far more complex than simply selling a product. Pricing innovation, payment preferences, revenue recognition, customer lifecycle retention,…
Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to…
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting…
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the…
Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s…
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses,…
After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. …
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability,…
Webinars have long been a go-to asset in a marketer’s toolkit. However, over the past four years, registration and attendance numbers have steadily declined. If that’s the case for you, then…
Traditional customer relationship management (CRM) platforms often demand weeks of configuration, rigid data structures, and manual data entry before delivering value. That’s no longer good enough. Fast-moving businesses need a…