Martech.org : Post Title
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy…
Martech.org : The 4 types of content buyers want
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or…
Martech.org : How to un-silo your organization and be more customer-centric
Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates…
Martech Zone : 10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains…
Martech Zone : 5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the…
Martech.org : EU hits Google with $2.6 billion fine in antitrust case
As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a…
Martech.org : Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the…
Martech Zone : Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online…
Martech.org : Foursquare introduces Sales Impact attribution features
Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of…
Martech.org : How to make the most of your market research data
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and…