All about marketing technology
At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs…
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide,…
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
Artificial Intelligence (AI) is reshaping the sales landscape, driving unprecedented efficiency, personalization, and predictive power into every stage of the sales process. From prospecting to closing deals, AI-powered technologies accelerate…
One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently,…
Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a…
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions,…
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the…
Content Groups is a powerful feature in Google Analytics 4 (GA4) that allows you to categorize your content or e-commerce traffic into logical groups, such as blog categories, page sections,…
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to…