All about marketing technology
Immersive experiences continue to grow in popularity. Whether launching a virtual showroom, developing an interactive training simulation, or building an augmented reality product demo, the need to deliver polished, responsive,…
Professional impressions are made everywhere—on-screen, in-person, or asynchronously— and traditional business cards are no longer enough. Today’s teams need a way to consistently present themselves across digital and physical environments,…
Visual content is the backbone of modern marketing strategies. From social media engagement to B2B decision-making, marketers across industries have embraced visuals as supplements to text and as primary drivers…
A seasoned marketing expert reveals how identity, emotion, and cultural context drive demand in the world of luxury automobiles. As global demand for luxury automobiles continues to surge, the market…
Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver lining: even if your…
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But…
Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what…
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s…
In the crowded world of online stores, content can make the difference between a casual browser and a paying customer. High-converting e-commerce content isn’t just about describing a product –…
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close…