Martech Zone : EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves…
Martech.org : AI-powered martech news and releases: September 12
Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts…
IAPP : Australia introduces initial Privacy Act reforms
Australia introduced the first group of proposed amendments to the Privacy Act. The initial reform package includes proposals for civil penalties, additional enforcement tools and the Children’s Online Privacy Code.…
IAPP : Ireland’s DPC investigating Google’s AI training practices
Ireland’s Data Protection Commission launched a cross-border investigation into allegations regarding Google’s AI training. The inquiry is focused on the lack of a data protection impact assessment prior to Google…
Martech.org : What technology would you bet on in the martech race?
There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools…
IAPP : European Commission to draft legislation updating SCCs
The European Commission is planning to draft legislation governing standard contractual clauses to apply to third countries when the data being transferred is subject to the EU General Data Protection…
Martech.org : Oracle enhances its Unity CDP offering
Oracle is announcing several enhancements to Oracle Unity CDP, a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier…
Martech Zone : Creating Loyal Brand Ambassadors and Strengthening Your Brand Through Quality UGC
We recognize that now, more than ever, influencers and brand ambassadors are taking on a much bigger role in determining the future of brands. We’ve been working with them for…
Martech Zone : Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management (UCPM) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article…
Martech.org : Nearly half of US consumers feel ignored by marketers
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t…