IAPP : More than a fingerprint: Reclaiming privacy in biometric systems
To better protect data subjects’ biometric data, systems must be “designed in ways that actually honor revocability, not just legally, but technically and operationally,” software engineer Naveen Kumar Reddy Pajjuri…
Martech.org : Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer, which was unveiled earlier…
Martech Zone : Zuora: Mastering Monetization Across the Subscription Economy
For modern businesses navigating the shift to recurring revenue models, monetization has grown far more complex than simply selling a product. Pricing innovation, payment preferences, revenue recognition, customer lifecycle retention,…
Martech.org : What’s inside IAB and MRC’s attention measurement guidelines
Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. Providers have taken different approaches, separately defining and capturing attention. Marketers are left to…
Martech Zone : Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting…
Martech Zone : Descript: Supercharge Your Audio and Video Workflows with AI Editing
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the…
Martech.org : How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s…
Martech Zone : 30+ Technologies That Have Been Eliminated with Smartphones
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses,…
IAPP : European Commission soliciting stakeholder input for training AI under Data Union Strategy
The European Commission seeks input from academia, researchers and industry on how data can be used to train AI in the context of the EU Data Union Strategy. The Data…
Martech.org : Salesforce finally bags Informatica to bolster AI push
After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. …