Martech.org : How to use GA4 events to track and measure your KPIs
Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions,…
Martech Zone : How to Set Up Content Grouping in Google Analytics 4 for WordPress via Google Tag Manager
Content Groups is a powerful feature in Google Analytics 4 (GA4) that allows you to categorize your content or e-commerce traffic into logical groups, such as blog categories, page sections,…
Martech Zone : Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the…
IAPP : A view from DC: So you want to protect the kids online?
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
IAPP : Imagine if AI agents planned your next vacation
With AI reshaping the digital advertising space, Ambart Law Associate Maria Cannon, AIGP, writes it is “entirely possible that advertising campaigns will be created to target a human user’s AI…
IAPP : A view from Brussels: Data transfers, the EDPS, and the stories that continue
The EU-U.S. Data Privacy Framework is facing multiple and very diverse threats across judicial, political, geopolitical and trade avenues, writes IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E. This week’s development…
Martech Zone : Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT Discoverability
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to…
Martech Zone : IMQRScan: A QR Code Generator Combining Custom Designs with Built-In Lead Generation
QR codes have become more than a convenience—they’re a direct line between brands and their audiences. But not all QR code tools are created equal. While most offer basic generation…
Martech Zone : Local Falcon: Visualize Your Map Pack Performance with AI-Powered Heatmaps and Share of Local Voice
If your business relies on local traffic, visibility is everything. Yet, many companies have no idea where they stand in Google’s all-important Map Pack — or worse, they’re flying blind…
Martech.org : 7 reasons your conversion metrics look great — but your sales don’t
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the…