Martech Zone : Combatting Fraudulent Bots: Essential Strategies for Business Protection
As fraudulent attacks become more nuanced and disruptive, bot detection has become an ongoing challenge for global business. Simply put, bot detection refers to identifying and distinguishing real people from…
Martech.org : Post Title
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy…
IAPP : Colorado’s approach to universal opt-out requirements
The Colorado Privacy Act’s universal opt-out mechanism requirements went into effect 1 July, leaving businesses responsible to clearly offer and acknowledge consumer opt-outs in relation to data collection and sale.…
Martech.org : The 4 types of content buyers want
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or…
IAPP : Denmark’s DPA updates catalog of measures
Denmark’s data protection authority, Datatilsynet, published guidance on additional ways to protect yourself from inadvertently disclosing personal data when publishing material. The update to the catalog of measures includes reviewing…
Martech.org : How to un-silo your organization and be more customer-centric
Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates…
Martech Zone : 10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains…
Martech Zone : 5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the…
Martech.org : EU hits Google with $2.6 billion fine in antitrust case
As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a…
Martech.org : Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the…