Martech.org : How tariffs impact retail sales and ad spending, and why 2025 might be different
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. …
Martech Zone : Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-Negotiable
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems…
IAPP : European Commission to introduce potential GDPR reform
Politico reports the European Commission plans to introduce a proposal to reform the EU General Data Protection Regulation in the “coming weeks,” according to European Commissioner for Democracy, Justice, the…
Martech.org : How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The…
Martech.org : This is what your CMO is facing. How can you help?
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities.…
Martech.org : Why your marketing isn’t working — and how an audit can help fix it
Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a…
Martech Zone : The FTC’s “Click-to-Cancel” Rule Takes Effect This Month—Is Your SaaS Business Ready?
It’s a story nearly every SaaS customer has lived through: signing up is a breeze—just a few clicks, your credit card number, and you’re in. But when you try to…
IAPP : California legislators challenge independence of CPPA rulemaking authority
California state lawmakers alleged the California Privacy Protection Agency is overstepping its statutory authority with its draft automated decision-making technology and AI regulations. JLSheridan Law Principal Jennifer Sheridan, AIGP, CIPP/E,…
Martech.org : Interactive email is the game changer brands can’t ignore
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or…
IAPP : Meta’s head of AI research to resign
Meta’s Head of AI Research Joelle Pineau announced she will leave the company in May after working with Meta’s Fundamental AI Research group for eight years, The Wall Street Journal…