Martech Surf

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in…

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed…

For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing…

While email is a cornerstone of modern business, achieving high inbox placement – where your email isn’t delivered to the junk or spam folder – can be an uphill battle.…

When it comes to email marketing, success is more than hitting the Send button. Crafting the perfect campaign requires meticulous attention to detail, ensuring every email looks great, functions perfectly,…

Building and managing a successful affiliate marketing program can be daunting. Whether you’re an e-commerce brand, a finance business, or a network marketer, ensuring seamless tracking, fraud prevention, and customizable…

The software engineering landscape is one of constant evolution, driven by the demands of a fast-changing world and the ever-increasing integration of technology into our lives. As we look toward…

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing…

Are you looking to tap into the massive audiences on Facebook and Instagram with a streamlined selling process? Many entrepreneurs have found combining Meta’s platforms (Facebook and Instagram) with Shopify…