Martech Zone : Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online…
IAPP : Digital incident and litigation response playbook
Join the IAPP 13 Sept. for a web conference exploring the expansive reach and unique nature of digital incidents. Crosley Law Offices Principal Stanley Crosley, CIPP/US, CIPM, and Indiana University…
Martech.org : Foursquare introduces Sales Impact attribution features
Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of…
IAPP : European Commission hosts inaugural AI Board meetingÂ
The European Commission hosted the first Artificial Intelligence Board meeting to discuss the implementation of the EU AI Act. The meeting covered “strategic discussion on EU AI policy,” initial Commission…
Martech.org : How to make the most of your market research data
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and…
Martech.org : Scaling local advertising with automation in the new media landscape by Fluency
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media…
Martech.org : Optimistic marketers increase expected ad spend
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook…
Martech.org : Measuring customer acquisition cost: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top…
Martech Zone : Glide: Automate Your Business Workflows with AI-Driven No-Code Apps
Companies of all sizes constantly seek ways to streamline operations, increase efficiency, and stay competitive. However, many organizations are trapped in a web of outdated processes, relying on cumbersome spreadsheets,…
Martech Zone : Foleon: Unlock the Power of Interactive, Dynamic Whitepapers For Lead Generation
Capturing and nurturing leads has become increasingly challenging. Traditional whitepapers, once a cornerstone of B2B marketing, often fail to engage modern audiences. Marketers struggle to create compelling content that attracts…