Martech.org : Google Ads to deprecate enhanced CPC for search and display ads
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining…
IAPP : Privacy pros’ evolving responsibilities
Join IAPP Research and Insights Director Joe Jones 10 Sept. for an IAPP web conference focusing on how privacy professionals’ responsibilities are evolving in the age of artificial intelligence and…
Martech.org : What marketing can teach the enterprise about AI
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront…
IAPP : The differences between automated decision-making and ‘automated decision-execution’Â
An important distinction when determining legal requirements for automated decision-making technology will be discerning whether all data points regarding a system’s decision impacting a human being were fed into an…
Martech Zone : Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often…
Martech.org : US vs. Google, round 2: Government targets digital ad business
On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic practices in online…
Martech.org : HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving…
IAPP : A view from DC: Can we have symmetry in privacy choices?
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and artificial intelligence governance developments in the nation’s capital and around the U.S. This…
Martech.org : AI and security are the focus of latest Salesforce acquisitions
Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 billion in cash. Own, which provides data protection and data management solutions, will help Salesforce accelerate…
IAPP : California awaits fate of legislature-approved AI safety billÂ
The California State Legislature passed a host of artificial intelligence-focused bills before the end of its 2024 legislative session. Chief among the approved bills is Senate Bill 1047, an AI…