IAPP : US Supreme Court upholds independent agency board expulsions
The New York Times reports the U.S. Supreme Court rendered an emergency decision to temporarily uphold the White House’s removal of board members from the National Labor Relations Board and…
Martech.org : Revenue teams lack trust in AI
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But…
Martech Zone : 6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s…
Martech Zone : The Six Universal Principles of Persuasion Every Marketer and Sales Professional Should Master
Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what…
IAPP : At-a-Glance: AI Governance Profession Report 2025Â
The IAPP Research & Insights team released an infographic on the AI Governance Profession Report 2025, detailing key elements of AI governance program development and insights into organizational efforts.Full story Read…
Martech Zone : How to Craft Content That Converts: 5 Proven Principles for E-Commerce Success
In the crowded world of online stores, content can make the difference between a casual browser and a paying customer. High-converting e-commerce content isn’t just about describing a product –…
Martech Zone : The Harsh Truth About Agency Margins and the Smarter Path Forward
Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close…
Martech Zone : Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve,…
IAPP : Proposed moratorium on state-level AI regulation heads to US Senate
The U.S. House advanced a reconciliation bill to the Senate that maintained a proposed 10-year ban on enactment and enforcement of state-level AI regulation. IAPP Staff Writer Caitlin Andrews reports…
Martech Zone : How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the…