Martech.org : 8 challenges for marketing teams navigating the MAP market
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the…
Martech.org : Braze picks up AI decisioning with OfferFit acquisition
Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability…
Martech Zone : Clean Email: Clean Up Your Inbox Once and For All
You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting,…
Martech.org : AI-powered martech news and releases: March 27
Yesterday, I saw Studio Ghibli’s “Princess Mononoke” in IMAX. This was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and “My Neighbor Totoro.”…
IAPP : FTC commissioner removals in focus at US House children’s online safety hearing
A U.S. House Committee on Energy and Commerce subcommittee hearing 26 March seesawed between discussions on the path forward for children’s online safety bills and the recent removal of Democratic…
IAPP : The myth of anonymization: Why AI needs a new privacy paradigm
Organizations looking to train AI technology must ensure the data it uses is fully anonymized and meets data protection obligations. UKG’s Roy Kamp, AIGP, CIPP/E, CIPP/US, CIPM, FIP, and Noémie…
Martech.org : The future of the martech stack and marketing operations is ‘unstructured’
Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or…
Martech Zone : How AI Adoption Among SMBs is Evolving: Insights from WSI’s Industry Benchmark Survey
Artificial intelligence (AI) is no longer a futuristic concept; it is reshaping business operations today. Yet, integrating AI remains a complex challenge for small and medium-sized businesses (SMBs). While large…
Martech Zone : Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts…
Martech Zone : How To Create Stylish Toggle Switches Without JavaScript: HTML & CSS Tutorial
Incorporating toggle switches into web forms has become prevalent, enhancing user experience (UX) by providing intuitive on-off controls. This article delves into the history of toggle switches and their integration…