Martech.org : The AI-powered marketer’s roadmap to the future of content
We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I…
IAPP : How the IOC built its Olympic AI AgendaÂ
For the first time, the International Olympics Committee had a plan for how it would use artificial intelligence and the future it sees for the technology in sports. IAPP Staff Writer…
Martech.org : AI-powered martech news and releases: September 5
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which…
Martech.org : Now playing: ‘The Email Test That Goes Wrong’
Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers,…
Martech Zone : Searchspring: Personalize Your Shopper’s Buying Experience with AI
Retailers face numerous challenges. From improving product discovery to increasing conversions and delivering personalized experiences, the pressure to meet and exceed shopper expectations is constant. As consumer behaviors evolve and…
Martech Zone : 10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search,…
IAPP : Privacy teams expanding their work with new data governance responsibilities
The Wall Street Journal reports chief privacy officers are seeing their teams take on more digital governance responsibilities. Citing the newly released IAPP Organizational Digital Governance Report 2024, 80% of…
IAPP : IAPP releases Organizational Digital Governance Report 2024
The proliferation of digital governance regulation across the globe places a bigger premium than ever before on deciphering application and subsequent compliance. The IAPP Organizational Digital Governance Report 2024 aims…
Martech.org : Free trial vs. demo: What’s more effective in B2B SaaS ads?
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to…
IAPP : Hungary’s potential CSAM proposal faces pushback
Hungary’s proposal to prevent child sexual abuse material online has faced pushback from EU member states, Euractiv reports. The Hungarian presidency of the Council of the European Union aims to…