Martech.org : Why your emails still miss the inbox even if you’re ‘in compliance’
Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization following the additional…
Martech Zone : How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox:…
IAPP : US court orders PCLOB Democrats to be reinstated
The U.S. District Court for the District of Columbia ruled the White House’s expulsion of Privacy and Civil Liberties Oversight Board Democrats is unlawful and ordered their immediate reinstatement, The…
Martech.org : What’s missing from your AI content workflow, and how MCP fills the gap
Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you…
IAPP : The ethical use of AI in advertisingÂ
As organizations begin to use AI for advertising purposes, stakeholders raise concerns about the potential ethical implications of the technology. IAPP Westin Research Fellow C. Kibby said the “ethical use…
Martech Zone : The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing…
Martech Zone : UXCam: Capture Every Insight to Optimize Your Mobile App Experience
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or privacy. UXCam bridges the gap…
IAPP : European Commission proposes to reform portions of GDPR
The European Commission Wednesday presented a plan to simplify the Digital Single Market, which includes targeted reform of the EU General Data Protection Regulation. The proposal aims to simplify or…
Martech.org : Google Marketing Live 2025: Everything you need to know
Google Marketing Live 2025 was – no surprise – all about AI. Again. The event made it clear that AI isn’t just an assistant anymore. It’s becoming a co-strategist. The show…
IAPP : FTC finalizes order against company over alleged lack of data protection safeguards
The U.S. Federal Trade Commission finalized its order against GoDaddy, after the company allegedly misled consumers about its data protection safeguards. The FTC claimed the company did not implement sufficient…