Martech.org : Braze unveils new freemium offerings
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not…
Martech Zone : Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals.…
IAPP : Ireland’s DPC officially withdraws X AI data scraping case
Ireland’s Data Protection Commission announced the Irish High Court proceedings against the social platform X related to personal data privacy concerns for the training of its artificial intelligence model, Grok,…
Martech.org : Ecommerce sees positive spending trends
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the…
IAPP : Louisa Specht-Riemenschneider begins BfDI commissioner term
University of Bonn Data Law and Technology Professor Louisa Specht-Riemenschneider began her term as Germany’s Federal Commissioner for Data Protection and Freedom of Information. During her term, Specht-Riemenschneider said she…
Martech.org : How to use ChatGPT to simulate martech tools and marketing strategy
What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another…
Martech Zone : Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented…
Martech.org : Playable ads and longer campaigns gain traction in mobile gaming
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile…
IAPP : Netherlands’ DPA fines Clearview AI for alleged biometric data scraping
The Netherlands’ data protection authority, Autoriteit Persoonsgegevens, issued a 30.5 million euro fine to Clearview AI for allegedly operating a database containing 30 billion facial images and creating a unique…
Martech.org : One way or another, cookies are going away
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at…