Martech.org : Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry…
IAPP : How increasing cyber threats could impact regulators’ efforts
Regulators’ cybersecurity efforts will have to evolve to continue to work against growing cyber threats as hackers begin to use AI to carry out large-scale cyberattacks, IAPP Cybersecurity Law Center…
Martech Zone : How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social…
IAPP : Google announces new AI search features
Google announced it will launch a new AI search feature, AI Mode, which will act as a chatbot, allowing users to easily engage with the search engine and ask follow-up…
Martech.org : 14 HubSpot updates from April 2025 you don’t want to miss
With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to…
Martech.org : 5 ways marketers are actually using AI to get more done by Digital Marketing Depot
Artificial intelligence is reshaping how marketing teams operate—but not through vague promises or futuristic scenarios. In 5 Ways Marketers Are Using AI to Increase Efficiency from Acoustic, marketers will find…
Martech Zone : SEO Is Dead: Part 2
For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded…
Martech Zone : CELUM: Power Your Brand with Seamless Product Content Collaboration
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance…
Martech Zone : Why Style Beats Length: Rethinking the “Ideal” for Content, Titles, and More
For years, marketers and creators have obsessed over ideal lengths. We’ve seen precise character counts for subject lines, word counts for blog posts, and minute markers for video drop-off points.…
Martech Zone : Voice Search in 2025: Revolutionizing Digital Engagement for Businesses
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence (AI)…