IAPP : A look at stakeholder input for the White House AI action plan
Thousands of comments have come in response to the White House’s call for information on how to shape its AI Action Plan. IAPP Staff Writer Caitlin Andrews reports on the…
Martech.org : Why forced choices reveal more customer insights than ratings
When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different…
IAPP : NCSC issues guidance on protecting information from quantum technologyÂ
The U.K. National Cyber Security Centre issued guidance urging companies to bolster their information systems by 2035 to ensure data is protected against quantum technology that could be used to…
Martech.org : The 16 Best HubSpot Updates from February 2025
HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better…
Martech Zone : Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at…
Martech.org : What today’s consumers expect — and how marketers should respond by Digital Marketing Depot
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house…
IAPP : Removal of FTC commissioners fuels uncertainty
The White House fired Democratic FTC Commissioners Alvaro Bedoya and Rebecca Kelly Slaughter, according to multiple media reports and public statements 18 March, leaving two Republicans and no minority party…
Martech.org : Why ignoring consumers’ AI concerns is a costly mistake
Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and…
IAPP : Inside NAI’s new Self-Regulatory Framework
The Network Advertising Initiative recently released its new Self-Regulatory Framework. The framework is principles-based and intended to allow NAI members to adopt more flexible approaches to comply with U.S. state…
IAPP : UK DSIT opens public RFI on data brokers’ possible national security threats
The U.K. Department of Science, Innovation and Technology opened a public call for evidence 17 March seeking information on how data brokers’ business activities may pose a potential risk to…