Martech.org : Agent Orchestrator launches Adobe into the agentic age
Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d…
Martech Zone : Digital Transformation in Retail Luxury: An Interview with Manuel Neto at #AdobeSummit
Luxury fashion has long been defined by craftsmanship, exclusivity, and a firm reliance on tradition. But in an era where data drives competitive advantage, even heritage brands must evolve. Capri…
Martech.org : How to assess CTV’s impact on other ad channels
Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely where…
Martech.org : ‘Share of search’ is the marketing metric you need to be tracking
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking…
Martech.org : How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove
Andriana18, CC BY-SA 4.0, via Wikimedia Commons W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were…
Martech.org : The hard truth about what AI will do to GTM
By 2028, traditional B2B marketing and sales tactics — from demand generation to outbound prospecting — will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led…
IAPP : European Commission proposes UK adequacy deadline extension
The European Commission published a draft opinion proposing a six-month extension to the renewal deadline for the adequacy agreement between the EU and the U.K. The deadline shift from June…
Martech Zone : JustReachOut: AI-Powered PR Outreach to Land Press Features and Backlinks
Getting media coverage and high-quality backlinks is essential for growing your brand, but traditional PR outreach can be expensive and time-consuming. Hiring an agency often means paying thousands of dollars…
Martech Zone : The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and…
Martech.org : How more tools and tactics hurt marketing performance
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much…