Martech Surf

It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social…

Duplicating audiences in Facebook Ads Manager isn’t just a time-saving tactic—it’s a strategic move that allows advertisers to preserve valuable targeting insights while testing variations in creative, placements, bidding strategies,…

Modern teams face a relentless demand for efficiency, integration, and real-time intelligence. But stitching together systems, cleaning data, and operationalizing AI is often a tangled mess. Developers burn hours on…

One of the earliest requirements under the EU AI Act should not be a challenge for data professionals who have developed a strong data protection and privacy regime, according to…

The European Commission announced it was not receiving sufficient information from TikTok regarding the content of its advertisements, how users are targeted by advertisements and the buyers of ads, which…

A proposed federal moratorium on state-level AI regulation and enforcement passed out of the U.S. House Committee on Energy and Commerce 14 May. In a vote of 29-24, the committee…

Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across…

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees.  So, it’s no surprise that…

Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed…