Martech.org : How to understand sessions in GA4
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Let’s explore…
IAPP : A view from Brussels: Size matters, say Voss, Schrems about GDPR obligations
IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, details discussions on a hypothetical targeted revision of the EU General Data Protection Regulation proposed by Member of the European Parliament Axel Voss…
Martech.org : Managing complex marketing campaigns by Edna Chavira
This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers…
Martech Zone : Nobody Knows Who You Are… Craft Your Personal Brand Accordingly
Your personal branding dictates your professional opportunities. Many feel constrained by their past experiences, existing networks, or the lack of a recognizable reputation. The truth is, nobody knows who you…
Martech.org : AI-powered martech news and releases: March 6
Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce.…
Martech Zone : 10 Essential Tips to Prevent Brute Force Attack on VPS
VPS is an ideal choice for all types of businesses because it balances performance and cost. However, like any other server, it must be protected against Brute-Force attacks. A brute…
Martech Zone : A List of MarTech Companies Shuttered, Acquired, or Rebranded (Updated 2025)
This article is a work in progress, evolving as we track the ever-changing MarTech landscape. I realize there are hundreds of shuttered platforms, so I will try to update the…
Martech.org : Why modern ABX is the future of enterprise GTM
In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every touchpoint, static…
IAPP : EU lawmakers resist claims regulations target US Big Tech firms
EU lawmakers sent a letter reviewed by The Wall Street Journal to U.S. Attorney General Pamela Bondi and Secretary of Commerce Howard Lutnick opposing claims the EU is using digital…
Martech.org : 4 expert-backed ways to get more from HubSpot AI
We see it all the time — our clients invest in HubSpot but barely tap into its AI capabilities. It’s like buying a high-performance car and leaving it in the…