Martech Zone : Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals,…
Martech Zone : VPNLY: The Free VPN for Secure, Global, and Private Workflows
When you browse the web on a typical Wi-Fi or public network, your data doesn’t just go straight from your device to the website. It travels through the local network,…
Martech Zone : As Digital Fatigue Grows, Sponsorships Offer Trust, Attention, and Real Engagement
In an era dominated by short-term tactics and ROI-at-all-costs campaigns, sponsorships stand out as one of the few strategies capable of delivering both brand lift and sustained value. However, too…
Martech Zone : AgenticFlow: The No-Code AI Platform Powering the Next Generation of Intelligent Automation
The acceleration of AI into business processes may be faster than any advancement I’ve witnessed in my career. Artificial intelligence is no longer a luxury; it has become a competitive…
IAPP : European regulators reflect on pay or consent enforcement, concerns
An IAPP Global Privacy Summit 2025 panel of European data protection regulators tackled the thorny issues around pay-or-consent models mere hours after the European Commission levied a 200 million euro…
Martech.org : As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift…
IAPP : UK-Japan data adequacy agreement expanded
Japan’s Personal Information Protection Commissioner Shuhei Ohshima and U.K. Minister of State for Data Protection and Telecoms Chris Bryant issued a joint statement reaffirming and expanding the scope of the…
Martech.org : Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive with an…
IAPP : Florida claims Snap did not remove 13-year-olds from platform
The State of Florida filed a lawsuit against Snapchat parent company Snap for allegedly violating a state law barring children under age 14 from opening accounts on websites designated by…
Martech.org : AI-powered martech releases and news: April 24
Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will “turn cash flow positive” in 2029. That’s when it expects…