Martech Surf

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could…

When your organization operates across countries, languages, and compliance zones, creating consistent, high-quality multilingual content isn’t just challenging—it’s mission critical. Marketing teams, compliance officers, localization leaders, and technical communicators all…

The chatbot landscape has come a long way. Early chatbots were rule-based scripts with hard-coded replies, often leading to frustrating, dead-end interactions. To improve service, many organizations adopted hybrid models:…

Turning a stunning website into usable code shouldn’t require hours of inspecting, tweaking, and reformatting. Yet for most developers, that’s the daily grind—hunting through DevTools, guessing CSS values, and reassembling…

In B2B, complex buying decisions are rarely made on impulse. Yet, many marketing programs still focus almost exclusively on capturing short-term demand — a costly mistake. To build lasting momentum…

U.S. President Donald Trump signed an executive order 6 June geared toward promoting secure software development, adopting the newest encryption protocols and secure internet routing, CyberScoop reports. The order also…

I really wanted online grocery shopping to work for my busy schedule. It seemed perfect. But every order left me disappointed—meat cuts I’d never select, fruit at the wrong ripeness,…

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the…

Businesses today face an overwhelming challenge: making sense of the vast and varied data they collect. Whether it’s sales metrics from a CRM, marketing performance from third-party tools, or operational…