IAPP : Advocacy group files complaint against Mozilla
Digital rights group NOYB filed a complaint against Mozilla for the company’s alleged web tracking practices, Reuters reports. The NOYB claimed Mozilla’s privacy-preserving attribution feature collects user data without consent.…
Martech.org : 3 ways to connect with consumers during today’s complex journeys
Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects…
Martech Zone : From Generic to Genuine: The Power of AI in Personalized Sales Outreach
People appreciate it when you remember their name, feel valued when you understand their needs, and feel seen when you offer solutions to their problems or gifts that bring them…
Martech Zone : Key Takeaways from the Datos Financial Cybersecurity & Fraud Forum
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field’s evolving challenges and…
Martech.org : QR code alternative introduces shoppable video ad tool
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users…
IAPP : IAPP PSR 2024: NIST sees some nontechnical barriers to agencies’ PETs adoption
As the White House executive order on AI approaches the one-year mark, the U.S. National Institute of Standards and Technology said they have seen some educational and buy-in challenges for…
Martech.org : TikTok Search Ads Campaign launches in US
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads…
Martech.org : SAP integrates with Gainsight and ChannelEngine
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided…
IAPP : IAPP PSR 2024: A window into US privacy enforcers’ work
Federal and state-level privacy enforcers in the U.S. are increasing their workloads as privacy harms grow more prevalent and the means to combat those harms expand. A panel of enforcers…
Martech Zone : Gyre: How To Increase YouTube Reach and Views with Pre-Recorded Video Streaming Loops
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing…