Martech.org : Content atomization: Maximize ROI by repurposing your best ideas
Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped.…
Martech.org : Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove
Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for…
Martech.org : How to clear 5 hurdles to AI adoption in marketing analytics
AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance…
Martech.org : Take the 2025 State of Your Stack Survey
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you…
Martech.org : Are your CX metrics hurting your customer experience?
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted…
Martech.org : The marketing community reacts, as the clock runs out on TikTok (for now)
The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which was overwhelmingly approved…
IAPP : FTC releases initial findings from surveillance pricing studies
The U.S. Federal Trade Commission released preliminary findings from its surveillance pricing study, detailing decades of companies’ collection and sale of consumer data and the effect advertising technology has on…
IAPP : A view from DC: Unpacking FTC’s COPPA Rule update
IAPP Managing Director, Washington, D.C., Cobun Zweifel-Keegan, CIPP/US, CIPM, offers his take on the latest privacy and AI governance developments in the nation’s capital and around the U.S. This week,…
Martech.org : How to select a CMS that powers SEO, personalization and growth
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack…
IAPP : ASEAN releases 3 guidance documents
The Association of Southeast Asian Nation’s digital ministers unveiled three guides concerning data anonymization, model contractual clauses, and generative AI and ethics during a January meeting. The anonymization guide is…