Martech.org : B2B marketers want results, not more technology
B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report…
Martech Zone : Understanding DMARC: The Evolution of Email Authentication and Its Role in Preventing Spoofing
Email remains one of the most critical and widely exploited communication tools in the digital world. Despite numerous advances in security, one of the persistent challenges has been email spoofing—when…
Martech.org : Should creative operations report to creative or MOps?
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision‑makers? The answer depends…
IAPP : European Commission fines Apple, Meta for alleged DMA violations
The European Commission issued a ruling finding Apple and Meta in violation of the EU Digital Markets Act, issuing fines of 500 million euros and 200 million euros, respectively. The…
Martech.org : 5 tactics to make your B2B content hit harder and stick longer
Let’s be honest: too much B2B content is AI‑generated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If…
Martech.org : Rethink what your CMS should do—for you, your team, and your growth by Edna Chavira
Legacy platforms weren’t built for today’s pace of marketing. When content teams are blocked by outdated systems, slow performance, or too much developer dependence—growth suffers. Join us for a strategic…
Martech Zone : Why Meta Descriptions Are Critical for SEO and How to Automate Them with AI in WordPress
Meta descriptions are essential for search engine optimization (SEO), serving as concise summaries displayed in search engine results pages (SERPs) that entice users to click through to your website. These…
Martech Zone : Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow…
Martech.org : Google is keeping cookies in Chrome
After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users…
Martech.org : Is your ABM strategy keeping up with the times?
Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is…