Martech.org : Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will…
IAPP : South Korea’s AI Basic Act puts another AI governance regulation on the map
An impending South Korean AI law would put governance requirements on certain AI systems and push the government to invest heavily in the burgeoning industry. IAPP Staff Writer Caitlin Andrews…
Martech.org : CDP consolidation continues, as Rokt scoops up mParticle
For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and…
IAPP : FTC finalizes COPPA Rule amendments
The U.S. Federal Trade Commission announced the finalization of its yearlong rulemaking to update the Children’s Online Privacy Protection Act Rule. Commissioners voted 5-0 to issue the final rule, which…
Martech.org : AI-powered martech news and releases: January 16
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the…
IAPP : Biden signs cybersecurity executive order
U.S. President Joe Biden signed an executive order aimed at improving the federal government’s cybersecurity practices. The order would require government vendors to prove they are meeting certain cybersecurity standards…
Martech.org : What martech practitioners can learn from a NASA engineer
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive…
IAPP : Trump to consider delaying looming US TikTok ban
U.S. President-elect Donald Trump could delay a potential ban on TikTok through an executive order, the Guardian reports. Mike Waltz, Trump’s nominee for national security advisor, said the administration is…
Martech.org : Are marketers trusting AI too much? How to avoid the strategic pitfall
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance…
Chief Martec : Despite financial pressure — or because of it? — tech stacks are actually expanding again
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number…