Martech Zone : How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine…
Martech.org : Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal…
IAPP : FTC publishes final COPPA Rule amendments
The U.S. Federal Trade Commission published the final amendments to the Children’s Online Privacy Protection Rule in the Federal Register. Amendments cover “one new definition and modifications to several others,…
Martech.org : Google search antitrust case: What the government wants
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies yesterday to dismantle Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default…
IAPP : US House committee investigates 23andMe bankruptcy over data concerns
CNBC reports the U.S. House Committee on Energy and Commerce is investigating 23andMe’s bankruptcy filing, expressing concern its genetic data is “at risk of being compromised.” 23andMe has until 1…
Martech Zone : Webflow: Build Next-Level Web Experiences Without Limits With This Composable CMS
Creating high-performance websites once required a complex dance between design, development, and marketing teams. Rounds of feedback, bottlenecks in production, and rigid CMS platforms often slowed growth and creativity. Today’s…
Martech Zone : Ahrefs: Track Rankings, Analyze Competitors, and Improve SEO Performance
Marketers today are navigating a search landscape reshaped by AI overviews, real-time ranking shifts, and rising competition for every keyword. Without reliable data and tools to inform them, even the…
Martech Zone : Why Data Protection Is a Critical Component of Every Modern Martech Stack
As marketing tech gets more powerful, so too do the dilemmas that go with it. Marketers have at their fingertips today incredibly useful tools with which they can capture, analyze,…
Martech.org : Why mindset, not just tech, defines AI success in marketing
Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked…
Martech.org : Why don’t martech vendors provide a tool for the metric that matters?
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance — and…