IAPP : What the DOJ sensitive data transfer rule means for global business
The U.S. Department of Justice’s final rule on protecting Americans’ sensitive data from foreign adversaries is now in effect. Baker McKenzie Partners Brian Hengesbaugh and Janet Kim write the final…
IAPP : EU privacy rights group criticizes GDPR enforcement harmonization proposal
EU privacy rights group NOYB criticized efforts by the European Commission to reform the EU General Data Protection Regulation’s Procedural Regulation to promote cross-border cooperation among national data protection authorities,…
IAPP : IAPP Governance Survey now open
The fields of privacy, AI governance, cybersecurity law and digital responsibility are intersecting more than ever before. To help the understand and serve these colliding disciplines, the IAPP is calling…
Martech.org : Google adtech antitrust trial: Everything you need to know
Last week, Google lost the Federal antitrust case over its control of the online advertising industry. Here is an in-depth look at the decision, the two sides’ arguments and what…
Martech.org : What, exactly, is a ‘full-stack marketer?’
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to…
Martech Zone : Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back…
Martech Zone : Agentic AI: How Agents, Workflows, and Orchestration Are Evolving Marketing Automation
The marketing automation industry is undergoing a profound transformation, driven by agentic AI—autonomous systems that can analyze data, make decisions, and execute tasks without human intervention. The global Agentic AI…
Martech Zone : Speechify: Turn Any Text Into a Voice That Speaks to Your Audience
We live in a world oversaturated with content, standing out doesn’t always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate,…
Martech Zone : Are You Hiring a Surgeon or Buying a Surgery? The Difference Will Define Your Marketing Success
I’m on the hunt for my next adventure right now. As I review job openings and network with colleagues, one thing is striking about our industry right now. Whether it’s…
Martech Zone : Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place
When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require…