Martech.org : 3 announcements from Dreamforce marketers need to follow
Salesforce held its annual Dreamforce conference in San Francisco last week, and to the surprise of no one, the Bay Area air was filled with news about AI. With announcements…
Martech Zone : Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement…
Martech.org : What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much…
IAPP : NIST to launch program around AI privacy, cybersecurity management
The U.S. National Institute of Standards and Technology is creating a new program to manage the interplay between cybersecurity, privacy and AI. The NIST said the initiative “aims to understand…
Martech Zone : Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them,…
Martech.org : How marketers can go beyond random acts of AI and why they should
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our…
IAPP : Tech vendor’s consent management solution to identify gaps in cookie compliance
Despite companies’ best efforts to comply with cookie consent preferences, the evolving nature of advertising technology creates an environment where even comprehensive consent management protocols result in tracking cookies getting…
Martech.org : How to make the jump from product-market fit to platform-market fit
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the…
IAPP : Global dialogue on cybersecurity development, workforce increases
The U.K. held a three-day summit for global partners and world organizations to discuss a range of cybersecurity matters. Discussions revolved around “a renewed focus on tackling global cyber threats…
Martech.org : Fueling better marketing plans with Shell by Uptempo
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October.…