Martech Zone : Adobe Portfolio: Build and Host Your Online Portfolio
Creatives need a polished and professional online presence. Whether you’re a designer, photographer, or illustrator, your portfolio should speak volumes before you say a word. But crafting a great-looking site…
Martech Zone : Why “Made in America” Is More Than a Label—It’s a Strategic Marketing Advantage
Made in America is having a marketing moment in the U.S., and it’s not just about waving the flag. With shifting tariff policies under President Donald Trump reshaping global trade…
Martech.org : HubSpot’s ChatGPT connector generates excitement and some concerns
The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for…
Martech Zone : Align Your Brand and Your Team with Optimized LinkedIn Profiles That Sell
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between…
IAPP : US lawmakers find bipartisanship in opposition to UK’s order on Apple encryption back door
A U.S. House subcommittee hearing aimed at reviewing the U.K.-U.S. Clarifying Lawful Overseas Use of Data Act spurred bipartisan opposition to the U.K. government seeking a back door to encrypted…
IAPP : US Senate committee looks to tie ban on state AI laws to federal broadband funding
Republican members of the U.S. Senate Committee on Commerce, Science and Transportation are proposing an alternative to the 10-year moratorium on state laws attempting to regulate AI in the Senate…
Martech.org : 5 simple ways to boost CRM adoption
Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans? Not so much. We’re busy,…
Martech Zone : El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral…
Martech Zone : Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us,…
Martech Zone : Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand.…