IAPP : India’s digital, competition regulators discuss harmonizing regulatory approach
Officials from the Competition Commission of India and the Ministry of Electronics and Information Technology recently held meetings to discuss how to collaborate on regulating the digital economy while balancing…
Martech.org : How customer analytics closes the gaps in performance measurement
Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and…
Martech.org : Holiday shopping is starting earlier in the year
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and…
IAPP : EU-US data transfers: Reaction to the CJEU’s Latombe judgment
Join the IAPP 4 Sept. for a LinkedIn Live unpacking the Court of Justice of the European Union’s ruling on the latest challenge to EU-U.S. adequacy. IAPP Vice President and…
IAPP : Global AI governance law and policy: South KoreaÂ
Jurisdictions worldwide are designing and implementing AI governance laws tailored to their perspectives on risks and opportunities tied to AI-powered technologies. In one of an 11-part series cosponsored by the…
Martech.org : The next era of ABM is strategy-led and AI-enabled
The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has…
Martech.org : How generative AI is quietly distorting your brand message
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news…
Chief Martec : 1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes
Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation…
IAPP : UN establishes new global AI governance forum
The United Nations General Assembly adopted a resolution for the establishment of the Global Dialogue on AI Governance and an international scientific panel on AI. The dialogue will gather UN…
Martech.org : Top ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic…