Martech Zone : B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and…
Martech.org : Three high-impact tactics to drive email engagement
You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not…
IAPP : Agentic AI’s risk and reward calculusÂ
The market for agentic AI solutions is growing as more industries look to streamline customer-based services through the power of AI. While these solutions raise significant benefits and promise, IAPP…
Martech Zone : ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating…
IAPP : Hong Kong’s PCPD issues consumer guidance for PDPO litigation
Hong Kong’s Office of the Privacy Commissioner for Personal Data issued updated guidance detailing potential legal action individuals can take if they are affected by an organization’s violation of the…
Martech.org : 4 pitfalls of digital transformations and how to avoid them
Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this…
IAPP : A view from Brussels: EU regulatory simplification and cybersecurity
The EU Cybersecurity Act is up for periodic review and the European Commission is approaching it as a simplification exercise, but not only, writes IAPP Managing Director, Europe, Isabelle Roccia,…
Martech.org : The skills marketers need in 2025 and beyond
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the…
Martech Zone : Why I Don’t Make Predictions Anymore: A Cautionary List of Confidently Wrong Technology Forecasts
I’ve always been hesitant to make predictions—not because I lack opinions, but because I’ve been wrong too many times to count. There’s a special kind of humility that comes from…
Martech.org : AI-powered martech news and releases: April 17
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The…