IAPP : Tracking the shifts: Age assurance in motion
Issues around age assurance require technical and policy solutions, but global jurisdictions are not fully aligned on approaches to balance those needs. TikTok Privacy Program Manager Melanie Selvadurai, CIPP/C, CIPM;…
Martech.org : ChatGPT traffic to websites is down 52% in a month
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits…
Martech.org : What if you didn’t follow up on MQLs?
What if you ignored your high intent signals — no follow-ups, no calls, no emails — to see if leads would self-identify and reach out? It sounds counterintuitive, but if…
IAPP : Nigeria’s DPC to commence sectoral enforcement sweeps
Nigeria’s Data Protection Commission announced plans for sector-by-sector enforcement sweeps to confirm Data Protection Act compliance. Companies that received compliance notices from the DPC have 21 days to present details…
Martech.org : How to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email…
IAPP : Colorado state lawmakers weigh changes to AI Act
The Colorado Sun reports on the latest developments around work to amend the Colorado AI Act during the General Assembly’s special legislative session. A Democrat-led compromise bill moving through committees…
Martech.org : What to expect from social commerce during the upcoming holiday shopping season
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the…
IAPP : FTC chair asks US cloud operators to maintain data security in the face of global regulations
U.S. Federal Trade Commission Chairman Andrew Ferguson called on major U.S. cloud operators to keep U.S. data security standards front of mind despite their growing compliance requirements in other global…
IAPP : A view from Brussels: The implementation challenges of the EU Data Act
IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, writes the EU has enacted a package of rules in recent years all specifically geared toward facilitating data use and sharing, with the…
Martech.org : Marketers are drowning in tools and content, and only orchestration can pull them out
Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than…