Martech Zone : Foursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into…
Martech Zone : How to Build a URL Shortener (PHP, MySQL, .htaccess)
With so many long URLs cluttering the web, having your own URL shortener can help create clean, short links perfect for marketing campaigns, social media, or personal projects. From a…
Martech.org : Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined…
IAPP : FTC report finds ‘vast’ commercial surveillance among social media, streaming platforms
A staff report from the U.S. Federal Trade Commission found major social media companies and streaming services “engaged in vast surveillance” of customers for the purpose of personal data monetization,…
IAPP : Texas attorney general reaches ‘first-of-its-kind’ generative AI settlement
Texas Attorney General Ken Paxton reached a “first-of-its-kind” settlement with generative AI health care company Pieces over allegations it deployed products at several Texas hospitals after “making a series of false and…
Martech.org : Where AI falls short in high-stakes B2B industries
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where…
Martech Zone : Snap, Share, Shine: Top 5 Photo Booth Apps to Elevate Your Next Event
Oh, the good old days when taking photos in a photo booth meant squeezing into a tiny box with your friends, trying to look glamorous (even though your pose is…
Martech Zone : 10 Tips for a Winning Gamification Strategy
People fascinate me. Give them a fantastic marketing message with a discount, and they’ll walk away, but allow them the opportunity to win a badge on their profile page, and…
Martech Zone : Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized…
Martech.org : CTV viewership rebounds to near pandemic-era levels
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report…