Martech.org : Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile…
IAPP : ICO rolls out DUA Act guidance consultations
The U.K. Information Commissioner’s Office announced consultations toward two draft guides to help clarify incoming data protection law amendments under the Data (Use and Access) Act. One guide will outline…
Martech.org : How to optimize your website for AI-powered search
Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design…
IAPP : Austrian court rules against newspaper’s pay-or-consent model
Austria’s Federal Administrative Court upheld a 2023 decision by Austria’s Data Protection Authority finding a newspaper, Der Standard, violated the EU General Data Protection Regulation with its pay-or-consent model, Euronews…
IAPP : Google agrees to preliminary settlement to resolve US children’s privacy lawsuit
Google agreed to a preliminary USD30 million settlement to resolve a class-action lawsuit alleging it violated children’s privacy by collecting their personal information on YouTube without parental consent for targeted…
Martech.org : How to make email automations work as hard as you do
I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took…
Martech.org : Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on…
IAPP : UK government drops request for backdoor access to Apple’s encrypted data
The White House finalized an agreement for the U.K. government to drop its demand for Apple to provide access to encrypted cloud data, The New York Times reports. Apple previously…
Martech.org : AI helps marketing and sales pros work smarter, but does it drive revenue?
AI usage is widespread in revenue organizations, with 68 percent of sales and marketing professionals using AI at work and 51 percent using AI agents, according to a new survey.…
IAPP : Privacy tech vendor releases solution for verifying consent in AI training data
Privacy technology vendor PrivacyCheq announced the beta launch of aiCheq, which uses agentic AI to automate ledger-backed privacy consent verifications for AI large language model training data. The platform generates…