Martech Zone : Ethora: The No-Code Super App Engine Transforming Digital Communities
We operate within an ecosystem that requires faster deployment, seamless user experiences, and integrated Web3 functionality. Ethora has emerged as a transformative solution. Positioned as a super app engine, Ethora…
Martech.org : Google loses advertising monopoly case
Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in…
IAPP : US court rules against Google in antitrust case
The U.S. District Court for the Eastern District of Virginia ruled Google acted as a monopoly with its advertising technology practices, The New York Times reports. Judge Leonie Brinkema claimed…
Martech.org : IAB report reveals digital ad growth and marketers ready for economic turmoil
The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry…
IAPP : New developments in global adequacy capabilities
The global economy is continuing to trend toward increasing data adequacy decisions that enable data free flow across jurisdictions. IAPP Research Director Joe Jones and IAPP Westin Research Fellow Kayla…
Martech.org : How attribution masks what’s actually driving growth
Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the marketing mix is a…
Martech Zone : Formstack: Transform How You Collect Data, Create, and Sign Documents With This No-Code Platform
In a world where digital expectations move faster than most business processes, teams often struggle to juggle spreadsheets, paper forms, and manual workflows that slow everything down. Whether you’re collecting…
Martech Zone : Zoho Vault: The Ultimate Password Manager for Digital Agencies
Managing multiple clients is hard enough—juggling their credentials shouldn’t make it harder. For digital agencies, password chaos can derail productivity, introduce unnecessary security risks, and damage trust. From team turnover…
IAPP : US state regulators form bipartisan consortium on privacy law enforcement
Eight U.S. state regulators formed the bipartisan Consortium of Privacy Regulators, comprising of state attorneys general and the California Privacy Protection Agency. The agencies entered into a memorandum of understanding…
IAPP : South Korea’s PIPC signs MOU to boost pseudonymization initiatives
South Korea’s Personal Information Protection Commission signed a business agreement with six local governments and the regional pseudonymized information utilization support agency to create a stronger process to deidentify personal…