Martech Zone : Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized…
Martech.org : CTV viewership rebounds to near pandemic-era levels
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report…
IAPP : FBI looks into the use of facial recognition programsÂ
The FBI published a request for information on facial recognition providers to potentially source the technology for investigations, Biometric Update reports. The FBI said it is looking into the technology’s…
Martech.org : How CX transforms marketing from cost center to revenue engine
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What…
Martech.org : How to use micro-moments to capture customer intent in real-time
Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or…
Martech Zone : App: Convert Rows To CSV or CSV to Rows
It never fails that every time I’m working to move data from one system to another using a text area field, my data is formatted incorrectly. Some systems want all…
Martech.org : Amid political ad blitz, brands can hack the media landscape by Optimove
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase…
Martech Zone : App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This…
Martech.org : Data Cloud represents the ‘biggest upgrade’ in Salesforce history
“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and…
Martech.org : How to avoid pitfalls of data-driven marketing execution
The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes,…