Martech.org : Amazon’s new Retail Ad Service brings RMN to the masses
Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is…
Martech.org : AI agents: 2025 predictions
For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the…
IAPP : Decoding India’s draft DPDPA rules for the world
With India’s draft Digital Personal Data Protection Act rules recently moving to the public consultation stage, the country is one step closer to joining other globally-recognized data protection standards. Kaitan…
Martech.org : How AI can combat the ‘paradox of choice’ and improve customer outcomes
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices…
IAPP : UK CMA to launch status investigation for digital competition practices
The U.K. Competition and Markets Authority announced it will conduct status investigations in three areas of digital competition practices in the first six months of 2025. The new CMA regime…
Martech.org : SAP to launch loyalty management solution for retailers
A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf…
IAPP : CJEU: Frequency of GDPR complaints does not justify DPA rejection
Euractiv reports The Court of Justice of the European Union issued a preliminary decision regarding the frequency of EU General Data Protection Regulation complaints and their consideration by data protection…
Martech.org : Martech disappointment grows despite increased usage
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs…
IAPP : European General Court renders impactful decision on data transfer litigation
The European General Court ordered the European Commission to pay non-material damages over an unlawful EU-U.S. data transfer, marking new precedent regarding EU collective actions related to data protection claims.…
Martech.org : 4 reporting essentials to streamline business intelligence
Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to…