IAPP : South Korea’s PIPC signs MOU to boost pseudonymization initiatives
South Korea’s Personal Information Protection Commission signed a business agreement with six local governments and the regional pseudonymized information utilization support agency to create a stronger process to deidentify personal…
Martech.org : Driving customer growth with value-based B2B marketing
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow…
Martech Zone : PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress
WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may…
Martech Zone : How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth,…
Martech Zone : Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this,…
Martech Zone : Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing…
Martech Zone : Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t…
Martech.org : How to tell if it’s real AI or just automation at a higher price
2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from…
IAPP : IAPP publishes AI Governance Profession Report 2025
The IAPP and Credo AI released the AI Governance Profession Report 2025, profiling the extent to which organizations are implementing AI governance programs and how they are doing so. More…
Martech.org : HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said…