Martech Zone : What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services…
Martech Zone : Chief Swag Officer: Why Every Creator Should Brand Their Mic With a Custom Flag or Pop Cover
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one…
Martech Zone : Are Celebrity Endorsements a Viable Marketing Option?
Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more…
Martech Zone : Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site…
Martech.org : How to build B2B authority in the AI search era
B2B buyers aren’t searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity and Copilot Search in Bing have changed how we find content. Goodbye, traditional ranked blue links. Hello, generating direct,…
IAPP : New York Supreme Court allows lawsuit against TikTok algorithms to proceed
The New York Supreme Court allowed a lawsuit against TikTok to proceed after a bipartisan coalition of U.S. state attorneys general claimed the platform’s algorithms negatively impact users’ mental health.…
Martech.org : Nearly two-thirds of businesses say email deliverability is hurting revenue
Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say…
IAPP : Insights from the ANPD’s new technical note on automated decisions
Disagreements over what counts as a solely automated decision and how to reconcile the right to information while protecting proprietary information were major themes in the public feedback on Brazil’s…
Martech Zone : Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your…
Martech Zone : Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating…