Martech Zone : How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process.…
Martech Zone : The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional…
Martech.org : 2024 elections playbook works for brands too
The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The week before, Vice President Kamala Harris visited rural communities in…
IAPP : Operational impacts of the EU AI Act: EU and national stakeholder governance
The EU AI Act will be important and consequential to the governance of AI in the EU and worldwide. Covered entities must begin to understand the potential impacts of the…
IAPP : Netherlands’ consumer authority releases DSA guidance
The Netherlands Authority for Consumers and Markets issued guidance for complying with the EU Digital Services Act and plans to hold a meeting on the regulation 21 Nov. The document…
Martech.org : 6 tips for creating a winning email marketing calendar
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view…
IAPP : Key points of IAPP-FTI Consulting AI Governance in Practice Report 2024
The IAPP Research and Insights Team created an infographic highlighting the key findings from the AI Governance in Practice Report 2024, published in partnership with FTI Consulting. The report informs…
Martech Zone : Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients…
Martech.org : Use DAM and AI to keep up with content demands by Edna Chavira
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional…
Martech Zone : Pressfarm: Find Journalists To Write About Your Startup
Startups and small businesses face an uphill battle in gaining media attention. We’ve written about the importance and strategy of how to pitch and how not to pitch bloggers or…