Martech.org : Salesforce bets AI agents can solve business leaders’ struggles with data
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.” And it seems…
Martech Zone : 8 Insights Into Today’s Online Shopping Behavior… That Brands Must Deliver On
The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or…
Martech Zone : Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce,…
Martech.org : The strategic rise of the marketing analyst in the age of AI
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said,…
Martech.org : Half of ecommerce brands lack the support to scale personalization effectively
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources…
Martech.org : How to prove the value of brand marketing without sacrificing ROI
Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget effectively.…
Martech Zone : AfterSell: Unlock Post-Purchase Upsell Revenue on Shopify That You’re Missing
Making a sale isn’t the finish line — it’s the starting line for your next opportunity. Psychologically, once customers have decided to purchase, their resistance to spending lowers dramatically. This…
IAPP : NIST issues draft update to Privacy Framework
The U.S. National Institute for Standards and Technology published a draft update to its Privacy Framework to assist organizations in integration alongside NIST’s Cybersecurity Framework. The draft update to the…
Martech Zone : Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their…
Martech.org : Marketers push back on Google’s attempt to derail California privacy bill
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California…